ZARA arguably has a faster turnaround from runway to store than any other High Street brand. And while all High Street brands "take inspiration" from designers, ZARA take only six weeks to "re-imagine" the looks at a friendlier price point.
I'm more inclined to spend big bucks on handbags or shoes because they will last, retain somewhat of their value, and may even be passed down. I balk at spending the same amount on an outfit simply because trends change so fast. While a handbag can be labelled a classic, seldom do articles of clothing do the same. And so, when I see a runway look at a mere fraction of the cost, I'm on that like Nutella on a Malaysian Paratha (Have you tried this? Please do. Run to your local Indian Grocery Store immediately.Do it for your taste buds!)
Céline however, does not find the flattery by way of imitation by ZARA as fantastic as I do. In fact, they had even banned editors and buyers from releasing any images of their recent Resort 2014 collection. This could be because Céline is all about being difficult to attain - rather it could be an attempt to prevent ZARA from gathering inspiration.
Either way, I'm happy saving money, so thanks ZARA.
And thanks, Céline for your sheer brilliance and absolutely gorgeous aesthetic.
(Yes, that is my Céline Luggage Tote. Ha! )
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